iPod and iPhone Class Exercise

This exercise was very interesting as it showed the level of 'innovation' in these Apple products. lining each products in order of release date really highlighted the lack of innovation from around 2007 and 2008 onward. This false concept of innovation is further highlighted in the Forbes article, 'Apple's problem is that it can no longer innovate'. Another interesting article I found that related to this is called, 'Here's proof of Apple's downward fall from innovator to imitator' which coins the term 'Apple-ism' to describes the idea that Apple takes an already piece of existing technology and sells it as their own using a mass marketing approach. This to me is the reason why Apple are still able to sell new models even though they are not innovative.








http://www.forbes.com/sites/theopriestley/2015/09/10/apples-core-problem-is-that-it-can-no-longer-innovate/#60e624212036 [Accessed 6 Dec. 2016].

http://gizmodo.com/heres-proof-of-apples-downward-fall-from-innovator-to-i-1710185505